Deen Dayal Upadhyaya Grameen Kausalya Yojna (DDU-GKY)

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In order to avail the historic opportunity to transform its demographic surplus into a demographic divident; the Ministry of Rural Development has implemented Deen Dayal Upadhyaya Grameen Kausalya Yojna (DDU-GKY) to drive this national agenda for inclusive growth, by developing skills and productive capacity of the rural youth belonging to the poor families.

As India is rich in natural resources,there is no dearth of labour and skilled labour is easily available because of the high rates of unemployment among the educated class of the country.

And as Asia is becoming an autonomous hub of the world, India is soon going to become the preferred manufacturing destination of the most investors around the world.

The Census 2011 notes that India has 55 million potential workers between the age group of 15 and 35 years in rural areas. At the same time, the world is expected to confront a shortage of 57 million workers by 2020.

India’s rural poor are confronting several challenges that are preventing them from competing several challenges that are preventing them from competing in the modern market. These challenges include the lack of formal education and marketable skills. Deen Dayal Upadhyaya Grameen Kausalya Yojna (DDU-GKY) intends to bridge this scheme by funding training projects global standards with a stress on placement, retention, career progression and foreign placement.

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Highlights of the Deen Dayal Upadhyaya Grameen Kausalya Yojna

Under the Deen Dayal Upadhyaya Grameen Kausalya Yojna, to enable poor and marginalised to access benefits, the demand led skill training to the rural poor at no cost would be provided by the Ministry of Rural; Development.

Shifting emphasis from training to career progression the Deen Dayal Upadhyaya Grameen Kausalya Yojna pioneers in promoting incentives for job retention, career progression and foreign placements.

The Deen Dayal Upadhyaya Grameen Kausalya Yojna with an intention to cater to greater support for placed candidates provides post placement support, migration support and alumni network.

In order to enhance the capacity of the implementation Partners the Deen Dayal Upadhyaya Grameen Kausalya Yojna has a programme to nurture new training service providers and  develop their skills.

Under its inclusive program design, Deen Dayal Upadhyaya Grameen Kausalya Yojna has assured mandatory coverage of socially disadvantaged group (SC 50%, Minority 15%, Women 33%).

Implementation Model

DDU-GKY works on a three tier implementation model:

  1. At the Ministry of Rural Development, Deen Dayal Upadhyaya Grameen Kausalya Yojna functions as the policy making, technical support and facilitation agency.
  2. Project Implementation Agencies (PIAs) implement the program by using skilling and placement project.
  3. The DDU-GKY is State Mission caters to implementation support.

Project Funding Support

DDU-GKY gives funding support for placement-related skill development projects that respond to the market demand with funding support ranging from Rs. 25, 696 to Rs. 1, 00,000 per person.

Funding parts include assistance for training costs, boarding and lodging (residential programs), transportation cost, post placement support costs, career progression and retention assistance cost.

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Training Requirements

Deen Dayal Upadhyaya Grameen Kausalya Yojna (DDU-GKY) funds numerous skill training programs which covers almost 250 trades across a range of sectors such as Retail, Hospitality, Health, Construction, Automotive, Leather, Electrical, Plumbing, Jems and Jewellery etc.

The only condition is that the skill training should be based on demand and lead to placement of at least 75% of the training.

Training, apart from being in addition to the trade specific skills, must be catered in employable and soft skills, functional English and functional Information Technology literacy so that the training can make cross cutting essential skills.

Training centers will be developed and setup in each block, catering to the specific needs of the local youth. About 50% of the youth covered under this Deen Dayal Upadhyaya Grameen Kausalya Yojna will be women and special efforts are going to be made to proactively cover particularly vulnerable tribal groups on a priority basis.

The Deen Dayal Upadhyaya Grameen Kausalya Yojna is going to be implemented through training partners from the private and the public sectors as well as non-profit organisations.

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