1. In product concept, the profit is earned through – Quality of product
2. Sales and distribution is a part of – Promotion
3. First step in buying process – problem recognition
4. SCM means – Supply channel market
5. Internet marketing comes into – Market space
6. VCM stand for – Value chain management
7. Last stage in PLC is – Decline
8. DSR stand for – Daily sale report
9. Government universities come under – Non-profit market
10. ‘A Guarantee company taking a responsibility’, is what kind of marketing – Accountable marketing
11. Banks informing customers about loan taken by them is/are – Re-active marketing
12. Father of management is – Henry Fayol
13. Marketing activity is associated with – Company
14. Political parties come under which environment – Macro environment
15. Life Style comes under – Personal factor
16. Client means – Permanent Customer
17. LPG stands for – Liberalization Privatization Globalization
18. Internal marketing means – Intranet transaction
19. A bank annual balance sheet in new paper is/are – Public relation
20. Competitors come under – Micro Environment