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Hockey’s Jadoogar – Dhyan Chand

Dhyan Chand popularly known as hockey's jadoogar. Dhyan Chand was born on 29th August, 1905 at Allahabad. His father was in the British Indian...
HomeKnowGeneral KnowledgeImportant Marketing Abbreviations

Important Marketing Abbreviations

1. ABM: Account Based marketing
2. Ad: Advertising
3. AIM: Alternative Investment Market
4. B2B: Business to Business
5. BDI: Brand Development Index
6. BEP: Break Even Point
7. BI: Business Intelligence
8. CDI: Category Development Index
9. CLS: Costumer Location System
10. CLV: Customer Lifetime Value
11. CMS: Content Management System
12. CPC: Cost Per Click
13. CPL: Cost Per Lead
14. CPS: Cost Per Sale
15. CR: Concession Rate
16. CRM: Content Relationship Management
17. CRM: Customer Relationship Management
18. CTR: Click through rate
19. DM: Digital Marketing
20. DM: Direct Mail
21. DRA: Direct Response Advertising
22. eCommerce: Electronic Commerce
23. EM: Email
24. EOQ: Economic Order quality.
25. F500: Fortune 500
26. FDI: Foreign Direct Investment
27. GRS: Gross rating Point
28. IDRA: Industries Development and Regulation Act
29. IMF: International Monetary Fund
30. LTV: Life Time Value
31. MAA: Marketing Authorization Application
32. MAP: Marketing Automation Platform
33. MKT: Marketing
34. MLM: Multi Level Marketing
35. MR: Market Research
36. MS: Market Share
37. MS: Market Surveillance
38. NPD: New Product Development
39. PAN: Permanent Account Number
40. POP: Point of Purchase Display
41. POS: Point of Sale Display
42. PPA: Pay Per Action
43. PPC: Pay Per Click
44. PPI: Pay Per Impression
45. PPL: Pay Per Lead
46. R&D: Research and Development
47. ROI: Return on Investment
48. ROMI: Return on Marketing Investment
49. RPM: Resale Price Maintenance
50. SE: Search Engine
51. SEM: Search Engine Marketing
52. SEO: Search Engine Optimization
53. SERP: Search Engine Results Page
54. SFA: Sales Force Automation
55. SMM: Social Media Marketing
56. SMO: Social Media Optimization
57. TAP: Targeted account programs
58. TMV: True Market Value
59. UPC: Universal Product Code
60. UX: User Experience
61. VAT: Value Added Tax
62. WOMM: Word of Mouth Marketing